Sunday, April 06, 2008

Jon Meacham Would Like Your Help

There are times when a magazine editor wants to know what potential readers think, and then there are times when a flailing editor cries out for help:

"And how to communicate that we have things to say that are both factually new and analytically new and to get you under the tent is a fact that scares me—not The Economist per se. It's an incredible frustration that I've got some of the most decent, hard-working, honest, passionate, straight-shooting, non-ideological people who just want to tell the damn truth, and how to get this past this image that we're just middlebrow, you know, a magazine that your grandparents get, or something, that's the challenge. And I just don't know how to do it, so if you've got any ideas, tell me."

This isn't to say that Meacham is wrong about how hardworking what's left of his staff is. But if he really doesn't have a vision for how to get his magazine back on track, then, at the risk of being churlish, might I suggest that the magazine find a new editor?